Sydney Sweeney's new Novig commercial has drawn heavy criticism.
The Hollywood Reporter says critics describe the spot as sexualized and point to damage to women in sports.
Some observers say the ad is proof that women in sports face disrespect.
An outgoing cast member from SNL also joked about the topless spot.
Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.
Sweeney discussed the Novig partnership in a Complex interview about a new Just Sports effort.
The ad has been called inappropriate and disgusting.