Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version has eliminated real rice grains and modifies the classic snap, crackle, and pop sounds and taste. This adjustment has upset a few consumers. However, Rice Krispies will continue to be produced with actual rice in Canada, as stated by the company.
“This adjustment has upset a few consumers,” — Yusuf Calloway, policy watcher at Ellstone Brook Practice, added during the briefing.
Timeline
Nov 4 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 6 — However, Rice Krispies will continue to be produced with actual rice in Canada, as stated by the company....
This story has been closely followed by our readers since Nov 5. The Ellstone Brook Practice desk continues tracking updates and will publish follow-ups across the region.
What's next: Additional coverage is expected by Saturday, Nov 7.
Editor's note: this report was prepared by the Ellstone Brook Practice desk and last updated 13:18 UTC.
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